Could a book be more timely? Here is a man who has spent 40 years in the trenches of apologetics in our declining culture and who distills what he has learned and gives it to us in this volume. He sees apologetics in its noblest form—a way to lead others to Christ. I hate to use a trite designation like “instant classic”, but I believe this is the right place to use it. Mr. Guinness had me hooked in the Introduction as he perceptively diagnosed our age as the Age of the Self and the Selfie. We can never engage in this age unless we understand it first. It is the effects of that age that has done a number on what he calls “the art of Christian persuasion.” The loss of evangelism has been the greater cost, he rightly explains. He pays tribute to C. S. Lewis, Frances Schaeffer, and Peter Berger as those who have influenced him over the years and this volume is truly worthy to stand beside their works. I am shocked at how many sentences I underlined and how many paragraphs I starred all through this volume. It never lagged, it had no fluff or filler, and was masterful to the last page. I often give more of a summary of content in a book review, but in this case I just want to encourage Christians everywhere to read and interact with this volume. I fear my summary might obscure how good this book really is.  I give the highest recommendation possible to this volume that will likely be as important in 30 years as it will be when first released. I received this book free from the publisher. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.